A Resolution Worth Keeping
I am a Whole Foods junkie. From the recycled paper grocery bags that read ‘Buy Goods Not Bads’, to the incredible range of locally sourced, eco and animal friendly products, the place has my stamp of approval. (Can I just take this opportunity to recommend their hummus?!)
This post is not, however, an ode to Whole Foods (I’ll spare you that.) It’s actually about one of the posters in their advertising campaign. It’s this one just here – a picture a model with the following words emblazoned across it: ‘Treat your body like it belongs to someone you love.’
Every time I walk into the store, I see the same poster. The slogan resonates with me, particularly in this season of resolutions and self-flagellation for festive indulgences. LC has already written a great post on New Year’s resolutions but I thought I’d add my two cents. I’ve always believed that if you are unhappy with something in your life, you should make a change immediately. Whatever the change may be, there is no point in waiting until January to do it: you will only be delaying the inevitable.
Nevertheless, I do like the idea that the beginning of the New Year can bring with it reflections on what’s going on in our lives. It’s the quiet moment before life starts again that all sorts of doubts and regrets begin to play on our minds. In the hubbub of everyday life, it’s easy to push these kinds of concerns to the side. Not so much at New Year.
Which brings me back to the Whole Foods slogan.
I know that it is a marketing gimmick. At the end of the day, Whole Foods people want you to buy their food. That slogan is pretty successful way of going about it: You aren’t just buying groceries, you are buying a lifestyle. One that means you will have a smile as radiant and skin as glowing as the gorgeous model on the poster. Cynicism aside, however, I like the idea of treating your body like you would if it belonged to someone you love.
You wouldn’t tell a friend to soothe their hurt feelings by eating an entire jar of Nutella. You wouldn’t encourage your sibling to drink five or six cups of coffee a day because they are too stressed out to sleep properly at night. Instead, you’d offer to talk to your friend (and help them with that Nutella jar..) and you would probably encourage your brother or sister to take up yoga or meditation to help with sleeping patterns. And yet. All too many of us are willing to allow ourselves to continue with unhealthy behaviours because we don’t prioritise taking care of our health, be it mental or physical.
It’s easy to be negative about ourselves, to focus on our perceived failures and weaknesses rather than our successes and our achievements. Friends and family are crucial at those moments. They love you and, because they love you, they remind you of the positive side of life. At the end of the day, however, no matter how kind and loving your friends, family or significant other are, the person who can make change in your life is you. I think it’s worth taking the Whole Foods slogan one step further and treating yourself – mind and body – as if it belongs to someone you love.
That’s a New Year’s Resolution that is worth keeping.